As long as it builds credibility towards their customers, any affiliate programs will do.
Many business firms are emphasizing with renewed vigor
the importance of customer relations. In general, the
maintenance of good customer relations has suffered
during the past two or three decades. The rise and
success of numerous consumer protection movements attests
to this.
Customer Relations is that function of business
management concerned with how customers feel about a
place of business -its personnel, products and services.
Any firm that truly views the customer as the most
important person ever to walk in the door of the business
is on the right path toward good customer relations. Too
often business activities are aimed at making things easy
and convenient for the employees of the firm rather than
focusing on the convenience and satisfaction of the
customer.