Review of Casale Media
Updated - 08/05/2008
Go to www.casalemedia.com
Casale Media is a large, well-respected advertising group and a viable choice for someone looking to generate extra earnings from their site by hosting advertisements.
One of the largest networks in existence, Casale Media’s ads are seen each month by over 170 million unique visitors worldwide. Because of its size, this network has the advantage of drawing advertisers from many different industries; at the moment, more than 6,500 companies choose to sell advertisements through this agency.
Casale Media also allows publishers a good degree of control over the advertisements that they host, and in turn is generally well liked by these users.
Perhaps the most recognizable characteristic that Casale Media possesses is that they boast a 70% payout to publishers which is one of the highest payouts in the industry.
All of the advertisements provided by Casale Media pay on a CPM basis; no CPC ads are available. A variety of ad sizes are offered, in addition to pop unders, and the ads are generally both image and text, often with simple animation.
When Casale Media cannot fill an ad space for whatever reason, it will display a default ad which can be selected by the site’s owner, or a public service announcement, but it does not pay site owners when these types of advertisement are viewed.
All ads provided by Casale Media are written in English, and the network does not cater to any other languages at this time.
After logging into their control panel, site owners can edit a variety of options to adjust the advertisements that they are hosting on any of their sites, as multiple websites can be managed through one account.
To control the type of advertisements being shown their website, site owners can scroll through a list and deselect companies whose advertisements they do not wish to host, which is a useful feature for weeding out competitors’ advertisements. Also on the control panel, publishers can decide whether to auto approve sites in what are deemed “sensitive categories,” including alcohol, gambling, and sexually suggestive ads. This is also where the default ads and links to third party URLs for default pop unders can be set. These options give publishers a good degree of control over exactly what is being displayed on their site.
Additionally, advertisers can choose to set frequency caps for the pop unders that they display, with options ranging from 12 hours to one month. Minimum CPM rates can also be set for each ad type so that, if there are no ads available above that CPM, default ads will be displayed.
Currently Casale Media offers three different sizes of stationary advertisement: a 728 x 90 leaderboard, a 120 x 600 skyscraper, and a 300 x 250 medium rectangle. In addition to these ads, a pop under is also available, in a size not exceeding 720 x 300.
To view their earnings, users need simply to log into their account and browse the variety of reports offered by Casale Media. Updated in real time, a publisher’s earnings are reported both by site and by ad type.
Publishers can examine what time of day they make the most money, as there is an hourly report, as well as what days of the month, and which months of the year, so changes in earnings are clearly identifiable and can be precisely pinpointed as to when they occurred. These reports only apply, however, to a site’s total earnings; reports by ad type are only available in a monthly form, not hourly or daily. Additionally, Casale Media provides graphs of earnings so that publishers can get a more visual feel for how their advertising profits are changing.
To begin hosting advertisements through Casale Media, site owners must complete a simple online application on the company’s website. They are then contacted on the status of this application within 24 hours and told whether or not they may begin setting up their advertisements.
To do this, users simply log in to their account, choose the ad format they wish to display on their site, customize the list of advertisers that they will accept ads from, and enter that information into their account. Casale Media then generates an html code that users can paste into their page like any other code. They will then immediately begin hosting the advertisements provided by Casale Media.
In order to be accepted as a publisher by Casale Media, site owners must have a quality site that receives more than 10,000 unique visitors per month. It must be hosted under a root domain and have a primarily English-speaking audience. Site owners cannot spam other websites, email accounts, or forums in order to get enough hits, and they also cannot put anything of a profane, adult, or illegal nature on their site. If these rules are violated, Casale Media will not accept the application.
In addition to paying advertisers on a CPM basis for their ad space, Casale Media also rewards publishers who refer others to their network. In addition, they allow you to refer both advertisers and publishers.
As of April 7th, 2007, referrers receives 5% of the referred publishers monthly earnings each month, or in the case of a referred advertiser, 5% of the amount the advertiser spends each month. Casale Media was contacted for this review and stated that there is currently no time limit on earning referral income (as opposed to some ad networks that only pay for 6-months for example).
Casale Media pays its publishers either through PayPal or by check, giving them a 70% cut of the earnings generated from the CPM advertisements on their site. These earnings must exceed $25 in a month in order to receive a payment; if they do not, they are rolled over into the next month; this continues to happen until the earnings reach $25 and the publisher is paid. Payment values are assessed at the end of each month, and payments are issued within 30 days.
While Casale Media’s website is not as informative or straightforward as would be desirable, this is not a problem after one has all of the necessary information on the ad network, given that most of a publisher’s needs are met by the control panel, which is very simple and easy to navigate. In addition, their support, reachable by email, is friendly and helpful. They usually reply within two days.
Casale Media’s size works in its favor because, with so many advertisers, it is unlikely that this media network will be consistently unable to fill a publisher’s ad space. It is relatively user friendly, with a simple and functional control panel and good support team. Finally, its referral system provides an opportunity for publishers to make even more money, if they can involve other publishers. Casale Media provides an easy way for publishers to monetize their sites without expending much time or effort.