Review of Clickbooth
Updated - 13/08/2008
Go to www.clickbooth.com
Clickbooth is an advertising network that specializes in affiliate marketing. What this means is that the ads served by Clickbooth are based on the CPA (cost per action) model. Publishers only get paid when a visitor performs a certain action, like filing out an application form, providing an email address, or completing a purchase.
In this way, it is in the publisher’s best interest to send qualified leads to the advertiser’s website rather than trying to generate the most impressions or the most clicks possible.
Publishers have the opportunity to select specific affiliate campaigns for advertising on their respective websites. For example, publishers of automotive websites may want to focus on campaigns that would interest automotive enthusiasts, whereas shopping sites that target women may achieve better success selecting campaigns that target this demographic. Nearly every campaign comes with a wide range of banners in a variety of sizes. Clickbooth also offers custom rotators to deliver ads and increase conversions.
While on-site monetization is likely one of the more popular methods for using Clickbooth affiliate programs, they also offer other strategies that may be employed by those in the network.
Search engine marketers, for example, can set up their own Adwords campaign and have the ad spots point toward an affiliate link. Clickbooth offers well-branded offers with what they claim to be the highest payouts in the industry. They also have dynamic landing pages, specialized PPC affiliates, and the ability to build white label exclusives.
Email marketing is another method that publishers can use, because many of the affiliate campaigns come with pre-written sales creatives that can be sent via email.
The main page of the Clickbooth control panel can appear quite cluttered and this can be overwhelming for novice publishers. There is a lot of information being presented all at once, so it would be good for publishers to take some time to familiarize themselves with how Clickbooth works and how they can go about getting to the information that they seek.
Featured on this first page are a number of affiliate network offers that have been selected by the publisher’s account manager. These “personalized recommended top network offers” are updated daily and are supposed to cater to the specific traffic patterns of the particular publisher’s website. These campaigns are shown as a series of small buttons, along with the name of the offer and their payout level.
Along the left sidebar are a series of quick links. These include links to the new campaigns released that week, a category listing, daily cumulative stats, payment history, and quick FAQ. Below this are links to a series of updated offers and deactivated offers.
Beyond this main page, the Clickbooth control panel is broken up into five sections, each of which is accessible via the tabs visible near the top of the page:
- Account: Used for editing account information, changing the password, filling out the tax form, specifying notification preferences, and reviewing the terms of agreement.
- Programs & Links: Search for campaigns based on a series of different criteria, including type of banner, countries, and keyword. Search results provide the offer name, a short description, payout per lead, and earnings per click. Accessing each individual offer brings up the ad creatives available.
- Tools: A series of tools available to all publishers, including banner rotation, advanced campaign search, bid management, and subID privacy.
- Run Reports: Stats provided either in cumulative or daily format, including number of impressions, clicks, leads, CTR, EPC, and total money earned.
- Help: Information on everything from getting started and campaigns to statistics and payment.
Upon selecting an affiliate campaign, publishers are presented with a series of different ad creatives and these will vary from campaign to campaign. Generally speaking, the advertisers will offer a contextual creative, email creatives (in both plain text and HTML), and banner creatives in a variety of sizes. Most campaigns will have the most common banner sizes, like 468 x 60, 300 x 250, and 120 x 600.
If a specific banner size is not available for a particular campaign, publishers can request that such a banner be created. Furthermore, publishers have the opportunity to develop their own ad creatives (like banners), but these must first be approved by Clickbooth before they can be utilized.
Signing up as a publisher in the Clickbooth network requires the completion of a three-page application form. The first page asks for basic contact information, including a full name, email address, regular mailing address, fax number, and AIM. This is also where publishers must accept the Clickbooth Terms of Agreement.
On the second page, applicants provide a phone number which then must be immediately verified. An automated phone call will be made to the number given and a pre-recorded voice will read off a short confirmation code. This code is then entered into the web interface.
The third and final page is where applicants provide specific information about the site where the Clickbooth ads will be displayed.
According to Clickbooth, most applicants should receive a response within 72 hours. In practice, formal acceptance into the program was granted within a day. The confirmation email provides the username, password, and the affiliate tracking ID.
Clickbooth has two payment schedules. Most publishers are paid on a net-15 schedule, meaning that payment is sent 15 days after the end of the month where they reach the minimum payment threshold of $50. For high volume publishers – those who earn a minimum of $1500 a week – they can request a faster net-7 payment schedule. Either way, publishers must sign and fax a W9 or W8 form to Clickbooth before payment can be released. This is for tax purposes. Clickbooth offers payment via check or PayPal.
Existing Clickbooth publishers can earn additional revenue through the Clickbooth Referral campaign. For every referral, publishers earn a 2% gross referral credit for life, meaning that if the referral earns $100 in the first month, the referring publishers earns $2. Furthermore, publishers are given an additional $10 bonus for every new publisher referred to the Clickbooth program.
Every publisher on the Clickbooth network is assigned a personal account manager. Upon signing into the control panel, a business card-like widget is shown in the top-right corner. This widget provides a photograph of the account manager, as well as his/her name, AIM, email, and phone number. Strangely, all of this information is presented as an image and as such, the email address cannot be highlighted. Thus, the email address also cannot be copy-and-pasted, forcing publishers to manually enter their account manager’s email address into an appropriate program.
When a query was sent to the account manager, a reply was not received for at least three days. This may be an issue with this particular account manager or it may be a company-wide concern.
Clickbooth is an affiliate marketing network that offers a wide range of campaigns for web publishers, search engine marketers, and email marketers to consider. These include advertising campaigns from well-known companies like VistaPrint, Dyson, and Pepsi, as well as lesser known firms like SuperFoods Rx, Personalization Mall, and Christian Debt Removers. Most campaigns come with a wide range of ad creatives and publishers even have the opportunity to design their own creatives to help maximize both the click-thru and conversion rates.
Searching for the right campaign and implementing the ad code appears easy enough, but navigating through the control panel can seem somewhat daunting for novice publishers. Having a personal account manager is very helpful, because he or she recommends new offers on a daily basis, based on the publisher’s traffic patterns.
As Clickbooth is a CPA-based network, it is important that publishers focus on sending targeted traffic to the advertisers’ websites, because an ad impression or a simple click-thru is not enough to generate revenue; the site visitor must convert. This may prove to be an obstacle for smaller publishers, but can also result in more lucrative payments for larger publishers. Certain campaigns can pay $25 or more for each lead provided.