Review of ReviewMe
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Updated - 09/05/2008
Go to www.reviewme.com
ReviewMe is not your standard everyday ad network. They don't offer CPC, CPM, or CPA. In fact, there aren't actually any ads involved at all. Instead, ReviewMe pays blog publishers to write reviews of different products or services.
They rate and pay blog owners based on their ranking system, which is based on Alexa, Technorati, and RSS subscribers and recalculated monthly.
Reviewing is quite simple. ReviewMe's system works by advertisers choosing which blogs they'd like to be reviewed by. This is determined by several factors such as what topic and niche a publisher's blog lies in, their ranking, and the cost. Publishers get to decide if they'd like to review them or not; the choice is completely up to the publisher and they are not penalized for declining a review offer.
What's even better, and perhaps surprising to many, is that reviews do not have to be favourable. As long as they are honest and truthful, that is all that matters.
However, there are a couple of minor rules. First, publishers must disclose that the post is a paid post in some way, whether it be designated by "Sponsored Post", "Advertisement", or "Paid Review", it doesn't matter as long as it's clear.
Secondly, reviews must be at least 200 words. That is not very long, only about 2-3 decent paragraphs. However, the longer or better the review, the better it helps the publisher's blog, so it is in the best interest for everybody involved that a quality review to be written.
Publishers generally have between 48-72 hours to accept or decline the review offer, and then a new deadline of usually a few days to complete the review. They are reminded by the actual amount of time left in their account manager as to not forget.
Once publishers have finished writing their review and posted it on their blog, they simply return to ReviewMe and submit the URL of the post with the review and are done.
Signing up is extremely easy, taking literally one or two minutes to fill out a small form. Users are then automatically logged-in and ready to go. The next step is for the user to submit his blog. This is done by entering basic details of the blog such as Title, Description, RSS URL, Keywords, and of course, the URL. The blog is then either automatically approved or declined. This is based on Alexa ranking, Technorati ranking, and RSS subscribers. Publishers may have up to 6 different blogs attached to their account.
If approved, publishers are completely set-up and ready to go. ReviewMe is very similar to Text-Link-Ads in that it uses a clean Web 2.0 style which utilizes fast and simple navigation. There is very little to actually read in terms of instructions on the site, but a FAQ section is there to help answer some of the questions you may have.
Publishers are paid 50% of revenue, which is fairly high, however as of March 1st, 2007 ReviewMe now lets Publishers price their own review, up to $600, which helps compensate this.
Some blogs charge as much as $2,500 per review, but the majority seem to fall within the $60-$150 range.
Price is automatically recalculated monthly, based on factors including theme, estimated traffic, link popularity, and estimated RSS subscribers, or as mentioned above, publishers can choose to set their own price.
Publishers are paid the first of every month via PayPal or check.
As of March 1st, 2007, ReviewMe added an affiliate program, paying out $25 per advertiser referred to ReviewMe who purchases a review that makes it to completion.
Publishers may publish an unlimited number of reviews.
Reviews do not necessarily have to be in English. ReviewMe asks for reviews to be written in the Publisher's "normal" language. If their blog's category is German, for example, advertisers will generally expect the language of the review to be German.
On May 1st, 2007, ReviewMe launched their Marketplace System where advertisers offer a fixed amount of money for publishers to review them. Publishers can therefore select which products or services they wish to review from the marketplace. Unfortunately, this seems only useful to the smallest blog publishers as most offers are in the $5-10 range.
One issue that ReviewMe needs to work on is obtaining more advertiers. There is the question of there being enough reviews to go around and made available to publishers;
Unless a blog has at least a 4-stars rating, they won't recive many review offers.
There's also the question of why the advertiser doesn't simply contact the blog owner privately and offer to pay 50% of what he'd normally be paying through ReviewMe, since ReviewMe takes 50%!
While there are some uncertanties, ReviewMe is still proving to be an awesome resource for both publishers and advertisers. Bloggers who have been having difficulty monetizing their blog in the past now have another option: ReviewMe.
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